After raising $37 million to bring its on-the-spot stock market analytics tools to a wider range of publishers and other internet partners, TradingView today has announced its first acquisition to supercharge the services that it offers to investors, wherever they happen to be online. The startup has acquired TradeIt, which has built an API for on-the-spot trading on any site that uses it.
The terms of deal were not disclosed, but we understand from sources close to the deal that it was under $20 million, more specifically in the "high teens." TradeIt, which used to be called Trading Ticket, had raised about $12 million from investors that included Peter Thiel's mostly-fintech fund Valar Ventures, Citi Ventures and others. TradingView had raised just over $40 million with investors including Insight Partners, TechStars and others.
The deal is a big move for consolidation: together the two say they will serve more than 10 million monthly active users in 150 countries, covering some $70 billion in linked assets. But also, better economies of scale, and better margins for companies that provide services that touch consumers not necessarily from a "home" of their own.
The latter is a growing trend that has mirrored the rise of social media and other services that aggregate content from multiple sources; and also the bigger trend of instant, on-demand everything, where consumers are happier with the convenience of buying or engaging with something right when they want to, rather than shopping around, delaying or navigating to another place to do it.
That has also seen the rise of commerce APIs to buy things instantly, not to mention the emergence of a wide range of commerce applications that let people easily buy goods and services on the spot. (And in line with that, TradingView says that nearly half of its user base today is millennials, with an additional 13 percent even younger, Gen Z. "The groups are particularly drawn to [our] extensive charting expertise," the company says.) Read more