Sixty percent of the global population is under the age of 40. They are active, interact seamlessly with technologies, and care about the environment. Millennials born between 1981 and 1996 are the main consumers of financial services today. Their demand for financial services and areas of investment differ significantly. Millennials choose companies that support sustainable development as well as green and socially responsible businesses. On their heels is Generation Z, who were born between 1997 and 2012 and are digitally native. All their interaction with the world, including as it relates to financial services, should be digital, with an accessible and simple interface and a user-friendly service. They trust social networks and technology giants more than they trust banks. How is the financial market rejuvenating its relationship with consumers? How will traditional financial institutions respond to new challenges? How will the financial infrastructure change in response to new demands posed by its young and dynamic clients? Gleb Davidyuk joined the discussion during the panel in St. Petersburg.

Moderator
Maxim Filimonov, Deputy Chief Executive Officer, Chief Editor, TASS Russia

Panellists
Ruben Enikolopov, Rector, New Economic School
Dmitry Eremeev, President, FIX
Athina Kanioura, Chief Analytics Officer, Global Lead of Accenture Applied Intelligence, Accenture
Boris Kim, Chairman of the Board of Directors, Qiwi
Anna Kuznetsova, Member of the Executive Board, Managing Director of Securities Market, Moscow Exchange
Oleg Mikhasenko, President - Chairman of the Management Board, BCS Financial Group
Vladimir Potapov, Chief Executive Officer, VTB Capital Investment Management; Head of the Brokerage Department, Senior Vice President, VTB Bank
Artem Yamanov, Senior Vice President, Business Development Director, Tinkoff Bank
Gleb Davidyuk, Managing Partner, iTech Capital

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